Get found, measure your results, and then redesign. Here are the slides from my presentation at WordCampNYC on June 9, 2012. To learn more, contact us about our Analytics related services. Especially if you’re just getting started with WordPress, I have provided links to recommended plugins. The slides also show some…
We built this model for a new startup NeighborSquad using the Business Model Canvas:
The video below introduces Google Insights: [youtube]http://www.youtube.com/watch?v=I4f9kPc5vzA&feature=player_embedded[/youtube] Even if you’re not yet buying Google Ad Words, you can use this tool to help you think about how you frame your message, whether you’re writing a blog post or constructing an email campaign. Take a look at language you’re using versus…
Each Group has its own respective Forum. When posting a new topic in a forum you need to associate that topic with an existing Group. Here is a screen recording from the Ann Arbor Java Users Group: [youtube width=”600″ height=”485″]http://www.youtube.com/watch?v=K2_AmRfxRHQ[/youtube]
I first learned about Guy Kawasaki when he was an evangelist at Apple over 20 years ago. You will have noticed that there is a difference in the quality of the experience when you use an Apple product or when you drive a BMW. Are you interested in learning how…
Once we have created a wireframe that gives a general picture of the size ratios and placement of web page elements, we use tools like Photoshop and Fireworks to provide a non-working mockup of what a site will look like. This enables our customers to give us feedback before going…
The short story is: “Add a media file to a WordPress post in a category and make that available through iTunes.” Here’s what you’ll see in the iTunes application to submit your podcast when you’re ready. The screen shot above is not from a web page. You have to navigate…
Use Cases help us create the website that you need. They tell a story about how a website, or any system for that matter, is used by the various players who are going to interact with it. They make sure that customers are guided through every step of the checkout…
A client should always make sure that they own the domain name registration to protect their interests. With a backup, everything else can be replicated if something goes wrong in the relationship with your developer. In order to have a working website, you have to register your unique domain name,…
After thinking about the information architecture of your site, we use wireframes to begin to define elements within a web page and the types of user interaction we will provide. We are not thinking about the design of your website at this point. Colors, textures, layout, images and logos will…
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