Your strategy choices and design decisions should be data driven. Here is an inexpensive way to get started with a new web site that is not yet getting much traffic. You need to formulate hypotheses about your target audience and then be able to collect real data to test those…
Get found, measure your results, and then redesign. Here are the slides from my presentation at WordCampNYC on June 9, 2012. To learn more, contact us about our Analytics related services. Especially if you’re just getting started with WordPress, I have provided links to recommended plugins. The slides also show some…
We built this model for a new startup NeighborSquad using the Business Model Canvas:
The video below introduces Google Insights: [youtube]http://www.youtube.com/watch?v=I4f9kPc5vzA&feature=player_embedded[/youtube] Even if you’re not yet buying Google Ad Words, you can use this tool to help you think about how you frame your message, whether you’re writing a blog post or constructing an email campaign. Take a look at language you’re using versus…
I first learned about Guy Kawasaki when he was an evangelist at Apple over 20 years ago. You will have noticed that there is a difference in the quality of the experience when you use an Apple product or when you drive a BMW. Are you interested in learning how…
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