Use Google AdWords Advertising for Data Driven Design and Strategic Planning
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Use Google AdWords Advertising for Data Driven Design and Strategic Planning

Your strategy choices and design decisions should be data driven. Here is an inexpensive way to get started with a new web site that is not yet getting much traffic. You need to formulate hypotheses about your target audience and then be able to collect real data to test those…

Getting Started with WordPress SEO, Analytics and Related Tools
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Getting Started with WordPress SEO, Analytics and Related Tools

Get found, measure your results, and then redesign. Here are the slides from my presentation at WordCampNYC on June 9, 2012. To learn more,¬†contact us about our Analytics related services. Especially if you’re just getting started with WordPress, I have provided links to recommended plugins. The slides also show some…

Use Google Insights to Understand What People are Searching For
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Use Google Insights to Understand What People are Searching For

The video below introduces Google Insights: [youtube]http://www.youtube.com/watch?v=I4f9kPc5vzA&feature=player_embedded[/youtube] Even if you’re not yet buying Google Ad Words, you can use this tool to help you think about how you frame your message, whether you’re writing a blog post or constructing an email campaign. Take a look at language you’re using versus…

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