Small Business Manifesto from Guy Kawasaki

I first learned about Guy Kawasaki when he was an evangelist at Apple over 20 years ago. You will have noticed that there is a difference in the quality of the experience when you use an Apple product or when you drive a BMW. Are you interested in learning how to make such a difference with a new business that you are building? Before you run to launch your new product have you thought about the philosophy of what you’re doing? Have you considered how you will translate your philosophy into practice? Watch this abridged video here or investigate longer videos and info about Guy Kawasaki’s book Enchantment.